The “direct” nomenclature, in the field of insurance, is synonym for other terms such as “phone” or secure online. He birth of the phenomenon of them direct insurer is initiated with the output to market, mid them ninety, of insurance telephone as line direct insurance or Phoenix direct, that constituted new political of business that broke the process used until the date.
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These entities have become strong in the market for private car insurance, and over time, some as direct line, has expanded its offering to company cars, fleets or home insurance . Its main virtue, with which is have made a hollow in a market so competitive, is that work starting from a model of management that allows you to putin contact to insurance and customer of way direct and very agile.
The insurance direct priced it policy to distance, already is via internet or phone, directly with the customer. The main advantage is the speed of the process, agile and immediate, and ones prices more low that eliminate them expenses of office and pose the main hook of this form of business.
Not is that the model face-to-face has lost force (indeed, them leaders in share of market of insurance of car are entities traditional as MAPFRE or Allianz), but itself is has proven that existed an alternative, it management telephone, that allowed to some entities do is a hollow before the arrival of the instrument final, Internet.
Although now the model direct seems so obvious, in the middle of the 90 was considered by many sectors as a recklessness. Then is was a great importance to the faceto face with the customer, by consider is the best form of not let cabos loose.Today, almost all those companies traditional have their extension ‘ direct ‘ for the bouquet of car: Allianz has Phoenix direct, Axa created Direct insurance and MAPFRE,recently, has released cars insurance Verti.